Senior Art Director
September 2020 – March 2025
My role as senior art director at Scooter was to create integrated campaigns for brands including BMW, MINI, Bupa, Dulux and Asahi. I was involved in ensuring quality and consistency across digital, video and experiential touchpoints, mentoring junior designers and fostering a collaborative, results-driven team environment.
Award School Mentor 2024 & 2025
Storyboarding and art directing digital and video content using new and existing brand collateral
Social content creation
Mentoring and leading junior team members
Client presentations and pitches
Art Director
April 2020 – September 2020
Hired as part of a trusted team dedicated to the output of reactive Covid-19 collateral in quick response to Government announcements.
Art directing and creating messaging for geo-targeted collateral to be circulated via digital, social and OOH.
Very fast turnaround timeframes
Art directing & quality control over extensive amounts of collateral for print, OOH, digital and social assets.
Creative Lead / Art Director
November 2017 – January 2020
Hired as a Creative Lead on the Mazda account, my role was to art direct upcoming campaigns from a sketched concept to an engaging original piece of content. This role included leading teams, overseeing visual communication design projects by working collaboratively with graphic designers, digital designers, social media managers, videographers and editors to achieve consistently good results dictated by the brand style and tone.
During my time at GDJ I successfully pitched to the The RACV Melbourne Marine Boat Show.
Leading and mentoring junior designers
Proofing work
Attending and art directing film and photography shoots
Idea generation and concept development: storyboarding, scamps, references, moodboards
Client presentations
Package design and generation of new style guides and brand playbooks
Graphic Designer / Art Director
January 2015 – November 2017
As part of a small full-service agency, Redhanded provided me with ample opportunity to work with the creative team as a designer, finished artist, and after graduating from Award School, I worked as an art director. As a result of my employment at Redhanded I have been given the opportunity to work through briefs for a variety of agricultural-based clients while improving my skills in design, finished art, package design and idea generation.
Producing style guides for new existing clients
Designing, proofing, and handling print and digital files for export
Collaborating with other designers to produce consistent outcomes for a vast range of agricultural products
Art directing campaigns from concept through to full integrated campaigns
At Redhanded Agency I successfully pitched and won the new client Rapid Spray agricultural tanks, Armor All and Dial Before You Dig.
Graphic Designer
January 2013 – July 2015
This position was in the craft department at Clemenger BBDO. The small design team worked with hands, pens, paint and brushes to sculpt ideas before moving onto the computer, an approach that resulted in unique concepts for print and social media applications. My role involved concept ideation and campaign proposals for presentation to clients. The ability to be flexible and conform to different style guides has prepared me for working in diverse contexts and area of design.
Developing visual concepts for new advertising campaigns
Designing competition award boards
Illustrating and type designing within strict corporate parameters
Working with art directors, copywriters and account managers on campaign presentations
Significant photoshop experience